“How we spend our days is, of course, how we spend our lives.” - Annie Dillard
In both my personal and professional life, I try to approach each day with intention, knowing that how I spend my time ultimately shapes the life I create. While routine is a natural part of life, I never want it to become complacency. I believe growth comes from continuing to challenge myself, stay curious, and find ways to become a little better each day.
Nathan Hernandez:
Brand Strategy | Marketing Analytics | Digital Marketing
Creating with purpose.
My design experience started over 6 years ago working on my school’s newspaper. Since then, I’ve become proficient in Photoshop, InDesign, and Illustrator. From local event shirts and promotional materials to designs for Fortune 500 companies, I’ve had the opportunity to work on a variety of different projects. I enjoy the challenge of taking an idea and finding a way to bring it to life in a way that catches my audience’s attention and makes and idea stick.
Logo Design
A logo is one of the most important assets a brand can have. It’s often the first thing people see and the image they come to associate with a business. A good logo / logo-mark should represent who you are, who you’re trying to reach, and the impact you want to make. I enjoy taking those ideas and turning them into a visual identity that feels authentic and is built to last.
Video Editing
Videography and editing have been a passion of mine since I was a kid. I started out editing videos over 10 years ago and posting them on Vine (the good ol’ days), eventually growing my Kansas basketball fan account to over 30,000 followers. Since then, video has stayed a hobby of mine, and I enjoy shooting and editing in my free time. These are some of my recent favorite edits.
The Loveliest Village on the Plains
Some places are hard to leave because they become a part of who you are. Auburn was that place for me. Between the people I met, the lessons I learned, and the memories I made, my time on the Plains gave me more than I could have ever asked for. Football was a huge part of that experience. There’s a feeling that comes with a fall night at Jordan-Hare that’s hard to recreate anywhere else. This edit is my attempt to bottle up a little bit of that feeling and the memories that came with it.
Built for the Algorithm
For this edit, I wanted something short enough to catch attention but structured to make people watch it again. This short loop gave the algorithm more opportunities to count views while reaching people who had never seen my content before. It was a fun challenge to see how much I could get out of just 6 seconds and turn a simple edit into something that could bring new people to my channel.
Photography
Photography has taught me to slow down and appreciate the beauty in everyday moments. I enjoy looking at the world from different perspectives and finding the little details that might otherwise go unnoticed.
