Nathan Hernandez
Graphic Design | Campaign Strategy | Paid Media
Marketing and communications professional with a passion for design, sports, and creative work. I graduated from Auburn University with a degree in Marketing and currently work in marketing and communications, focusing on design, communications, and advertising. My experience also includes photography, videography, social media, brand strategy, and performance marketing.
Creating with purpose.
My design experience started over 6 years ago. Since then, I’ve become proficient in Photoshop, InDesign, and Illustrator. From local event shirts and promotional materials to icon designs for Fortune 500 companies, I’ve had the opportunity to work on a variety of different projects. I enjoy the challenge of taking an idea and finding a way to bring it to life in a way that catches my audience’s attention and makes and idea stick.
Logo Design
A logo is one of the most important assets a brand can have. It’s often the first thing people see and the image they come to associate with a business. A good logo / logo-mark should represent who you are, who you’re trying to reach, and the impact you want to make. I enjoy taking those ideas and turning them into a visual identity that feels authentic and is built to last.
Video Editing
Videography and editing have been a passion of mine since I was a kid. I started out editing videos over 10 years ago and posting them on Vine, eventually growing my Kansas basketball fan account to over 30,000 followers. Since then, video has stayed a hobby of mine, and I enjoy shooting and editing in my free time. These are some of my recent favorite edits.
The Loveliest Village on the Plains
Some places are hard to leave because they become a part of who you are. Auburn was that place for me. Between the people I met, the lessons I learned, and the memories I made, my time on the Plains gave me more than I could have ever asked for. Football was a huge part of that experience. There’s a feeling that comes with a fall night at Jordan-Hare that’s hard to recreate anywhere else. This edit is my attempt to bottle up a little bit of that feeling and the memories that came with it.
Built for the Algorithm
For this edit, I wanted something short enough to catch attention but structured to make people watch it again. This short loop gave the algorithm more opportunities to count views while reaching people who had never seen my content before. It was a fun challenge to see how much I could get out of just 6 seconds and turn a simple edit into something that could bring new people to my channel.
Photography
Photography has taught me to slow down and appreciate the beauty in everyday moments. I enjoy looking at the world from different perspectives and finding the little details that might otherwise go unnoticed.
